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World’s largest entertainment and pro AV event is getting even bigger – extended entertainment technology showcase awaits at Prolight + Sound Guangzhou 2025


The advanced technological transformation sweeping the professional audio-visual industry is redefining nearly every sector of the market – enhancing key aspects of engagement including spaces, experiences, and interactions. From 27 – 30 May 2025, the 23rd edition of Prolight + Sound Guangzhou (PLSG) will unite manufacturers, distributors, system integrators, and end users to explore a global showcase of the latest innovations for multi-purpose environments. As the largest entertainment and pro AV trade fair in the world, the event will once again drive industry growth by combining product displays with valuable market insights, fostering meaningful business connections and brand development. Set to span 24 thematic halls of 230,000 sqm at the China Import and Export Fair Complex, next edition’s show will expand to Areas A, B & D.

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Product profile

Fringe programmes to compliment industry trends
PLS Series

PLS Unicorn series hosted in Hall 9.3 of Area B will also provide a cutting-edge exhibition of lighting and audio capabilities. Together with the immersive demo of L-Acoustics, it will showcase how technologies, stage machinery, and digital media can transform any place into immersive entertainment venues, enhancing cultural experiences. 


The course covered trending topics in professional audio, media systems and solutions, communication and conferencing, professional lighting and visual art design technology, stage equipment and live event production. The two main training themes were:

  • Awareness of the Dangers and Risks in Events

  • Dante AV Networking Course & System Demo

  • Decoding the Differences: Navigating "Audio Protocols" vs "Video Protocols" 

  • Immersive Sound Reinforcement Technology Application and Development Seminar

  • PLSG Video All in One


Stage structures and loudspeaker systems were demonstrated at the outdoor areas, providing an impression of how the equipment could be effectively deployed in outdoor settings.
The show has deployed in-depth cooperation with industry associations and leading companies, presents over 30 high-end conferences and forums that cover sectors ranging from professional lighting, audio, stage equipment and media system integration.
2023 Event review
Wonderful moments of the 22nd Guangzhou Exhibition in 2024
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Participants reflect on their experiences
  • "This is our first time exhibiting here as the fair provides a platform for peers to understand China’s manufacturing achievements and we hope to find potential buyers, promote our products, and expand our market reach. So far we’ve met many domestic and international visitors, including overseas buyers from Europe, US and Southeast Asia. The digital and intelligent eras have created new opportunities for the stage lighting industry, and our control systems have evolved alongside. Looking ahead, we will continue developing more intelligent products to better meet customer needs. The local entertainment market is developing well, with the cultural tourism sector showing huge potential. We anticipate that demand for stage lighting will constantly increase.” Mr Anhua Shao, Deputy General Manager, Guangzhou Dream Lighting Equipment Co Ltd (Exhibitor)
    "This is our first time exhibiting here as the fair provides a platform for peers to understand China’s manufacturing achievements and we hope to find potential buyers, promote our products, and expand our market reach. So far we’ve met many domestic and international visitors, including overseas buyers from Europe, US and Southeast Asia. The digital and intelligent eras have created new opportunities for the stage lighting industry, and our control systems have evolved alongside. Looking ahead, we will continue developing more intelligent products to better meet customer needs. The local entertainment market is developing well, with the cultural tourism sector showing huge potential. We anticipate that demand for stage lighting will constantly increase.”
    Mr Anhua Shao, Deputy General Manager, Guangzhou Dream Lighting Equipment Co Ltd (Exhibitor)

  • "Our company is committed to supporting the digital transformation of culture and upgrading the industry through technology and creativity. We are delighted to showcase our products at ‘Visual X’. We have been working to expand into new business areas, and rising demand in digital cultural tourism, immersive visual experience, multimedia interaction, intelligent display and other fields encouraged us to capture new development opportunities. We strive to aid the growth of cultural tourism, exhibition and museum sectors. Customers can use digital means to enhance traditional cultural experiences, attract tourists of all ages, and help drive the entire consumer economy.” Mr Caffrey Chen, Project Manager, Shanghai Motion Magic Digital Entertainment Corp (Exhibitor)

    "Our company is committed to supporting the digital transformation of culture and upgrading the industry through technology and creativity. We are delighted to showcase our products at ‘Visual X’. We have been working to expand into new business areas, and rising demand in digital cultural tourism, immersive visual experience, multimedia interaction, intelligent display and other fields encouraged us to capture new development opportunities. We strive to aid the growth of cultural tourism, exhibition and museum sectors. Customers can use digital means to enhance traditional cultural experiences, attract tourists of all ages, and help drive the entire consumer economy.”
    Mr Caffrey Chen, Project Manager, Shanghai Motion Magic Digital Entertainment Corp (Exhibitor)


  • “Our company has long followed the footsteps of Prolight + Sound Guangzhou, having witnessed one another's development over the years. The industry holds the show in very high regard. Both the trade fair organisation and exhibitor services are well planned. In addition, the event's reputation in the industry is unquestionable. Every year, industry players converge here, showcasing cutting-edge products and technological advancements. We too hope to leverage the platform to unveil our new offerings and forge more business partnerships annually." Mr Zane Zhang, General Manager, d&b audiotechnik Greater China Ltd (Exhibitor)
    “Our company has long followed the footsteps of Prolight + Sound Guangzhou, having witnessed one another's development over the years. The industry holds the show in very high regard. Both the trade fair organisation and exhibitor services are well planned. In addition, the event's reputation in the industry is unquestionable. Every year, industry players converge here, showcasing cutting-edge products and technological advancements. We too hope to leverage the platform to unveil our new offerings and forge more business partnerships annually."
    Mr Zane Zhang, General Manager, d&b audiotechnik Greater China Ltd (Exhibitor)

  • “At this year’s Prolight + Sound Guangzhou, partnerships and industry exchange were stronger than previous editions. The fair is the perfect platform for industry players to focus on improving product quality while actively pursuing collaborative opportunities. Whether for live music and singing, or the unicorn series, exhibits provided fairgoers with immersive viewing experiences and valuable case studies. This year's show saw explosive breakthroughs in new technologies and products. We met many domestic and foreign integrators, engineers, and procurement leaders from cultural and tourism projects, with many providing great feedback about our new products.” Mr Yuankuan Liu, Manager of Planning Department, Shenzhen BBS Electronics Co Ltd (Exhibitor)

    “At this year’s Prolight + Sound Guangzhou, partnerships and industry exchange were stronger than previous editions. The fair is the perfect platform for industry players to focus on improving product quality while actively pursuing collaborative opportunities. Whether for live music and singing, or the unicorn series, exhibits provided fairgoers with immersive viewing experiences and valuable case studies. This year's show saw explosive breakthroughs in new technologies and products. We met many domestic and foreign integrators, engineers, and procurement leaders from cultural and tourism projects, with many providing great feedback about our new products.”
    Mr Yuankuan Liu, Manager of Planning Department, Shenzhen BBS Electronics Co Ltd (Exhibitor)



  • “Prolight + Sound Guangzhou is highly valuable as it provides comprehensive product offerings. We are pleased to see the expansion of this year’s pro lighting halls. Not only is the quality good, prices and selection ranges are attractive too. We met many Chinese lighting manufacturers and distributors and will follow up with those we are interested in collaborating with. We were particularly impressed by the unicorn series! We could see hundreds of products involved with perfect synchronisation of music, lighting and special effects – a very professionally executed setting." Mr Barcala Enrique Jorge, CEO, Nash Design SA (Argentinian buyer)
    “Prolight + Sound Guangzhou is highly valuable as it provides comprehensive product offerings. We are pleased to see the expansion of this year’s pro lighting halls. Not only is the quality good, prices and selection ranges are attractive too. We met many Chinese lighting manufacturers and distributors and will follow up with those we are interested in collaborating with. We were particularly impressed by the unicorn series! We could see hundreds of products involved with perfect synchronisation of music, lighting and special effects – a very professionally executed setting."
    Mr Barcala Enrique Jorge, CEO, Nash Design SA (Argentinian buyer)

  • “Our Brazilian buyer group was very satisfied with Prolight + Sound Guangzhou and found it a highly worthwhile sourcing trip. What's even more satisfying is that they closed deals at the show for the upcoming year, demonstrating their confidence in the industry’s future and eagerness to acquire new technologies. Participating at this fair has become essential for those wanting to thrive in this business sector – for staying ahead of the curve, connecting with suppliers, embracing new technologies, and establishing fruitful partnerships. When I return to Brazil, I will definitely recommend Prolight + Sound Guangzhou to anyone involved in the pro audio and lighting industry.” Mr Daniel Neves, CEO, Musica & Mercado (Brazilian buyer group leader)
    “Our Brazilian buyer group was very satisfied with Prolight + Sound Guangzhou and found it a highly worthwhile sourcing trip. What's even more satisfying is that they closed deals at the show for the upcoming year, demonstrating their confidence in the industry’s future and eagerness to acquire new technologies. Participating at this fair has become essential for those wanting to thrive in this business sector – for staying ahead of the curve, connecting with suppliers, embracing new technologies, and establishing fruitful partnerships. When I return to Brazil, I will definitely recommend Prolight + Sound Guangzhou to anyone involved in the pro audio and lighting industry.”
    Mr Daniel Neves, CEO, Musica & Mercado (Brazilian buyer group leader)

  • "All of our projects, whether for theatres or building exteriors, have relatively high requirements for screen granularity and transparency, that’s why we are here to explore suitable suppliers from the entertainment sector. Prolight + Sound Guangzhou is where the industry’s top suppliers convene. We could see that the fair brings together professionals from different vertical markets to explore new concepts for future collaboration in event spaces and stage performances. Display screens are no longer limited to just one static image – by incorporating sound and lighting, it inspires us to understand the technologies behind the scenes and discover which suppliers we want to collaborate with and source from going forward.” Mr Xuzhou Peng, General Manager, Hunan Shixin Internet Technology Co Ltd (Local buyer)
    "All of our projects, whether for theatres or building exteriors, have relatively high requirements for screen granularity and transparency, that’s why we are here to explore suitable suppliers from the entertainment sector. Prolight + Sound Guangzhou is where the industry’s top suppliers convene. We could see that the fair brings together professionals from different vertical markets to explore new concepts for future collaboration in event spaces and stage performances. Display screens are no longer limited to just one static image – by incorporating sound and lighting, it inspires us to understand the technologies behind the scenes and discover which suppliers we want to collaborate with and source from going forward.”
    Mr Xuzhou Peng, General Manager, Hunan Shixin Internet Technology Co Ltd (Local buyer)

  • “I was delighted to speak at the ‘PLSG Video All in One' training course at Prolight + Sound Guangzhou. The audio, video, and emerging technology course helped industry insiders exchange information, broaden networks, and experience specialised training. Many audiences were system integrators and end users, who all noted how our sessions greatly enhanced their entire sourcing experience, helping them understand technological advances and explore new business prospects. Our solutions are widely used in healthcare, operating rooms, remote education, and more, and we hope to further expand applications to stadiums and other venues in the future." Mr Holden Guo, Senior Manager, ProAV Design Team, Asia Pacific, Netgear (Fringe programme speaker)
    “I was delighted to speak at the ‘PLSG Video All in One' training course at Prolight + Sound Guangzhou. The audio, video, and emerging technology course helped industry insiders exchange information, broaden networks, and experience specialised training. Many audiences were system integrators and end users, who all noted how our sessions greatly enhanced their entire sourcing experience, helping them understand technological advances and explore new business prospects. Our solutions are widely used in healthcare, operating rooms, remote education, and more, and we hope to further expand applications to stadiums and other venues in the future."
    Mr Holden Guo, Senior Manager, ProAV Design Team, Asia Pacific, Netgear
    (Fringe programme speaker)


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